Founder & Lead Creative
Simonas Vakaris Savickas
I founded Story Craft, and I still work on the productions — across creative direction, production and post, turning an early brief into something people actually want to watch.
How it started
There was no business plan.
I picked up a camera at nine and started putting things on YouTube. What followed was years of editing, live production and client work — the unglamorous part, and the part that taught me most.
Story Craft took shape when the work stopped fitting the word freelancer. Single-person shoots became coordinated productions. Local projects became campaigns for brands people recognise. The company grew because the briefs did.
I still stay close to the work, from the first conversation to the final export. But it is built so that each project brings in the people it actually needs — not whoever happens to be free.
Based in Kaunas Lithuania & Europe Direction, production, post
Point of view
How I think about the work
01
Start with what the work has to do.
A format follows its audience and where it will be watched — a feed, a stage, a lecture hall. Not whatever look is going round this year.
02
Ambitious on screen, calm behind it.
Preparation is what buys a crew room to think on the day. A shoot that is scrambling is not making creative decisions, it is making compromises.
03
Stay close until the last export.
Edit, sound, graphics and the versions a campaign actually ships are part of the idea — not admin that happens after it.
On set
Where the work actually happens
Selected work
Where my hands are in the work
“The whole process was smooth — from the first contact to the excellent final result!”
Tell me what you’re making.
If you have a brief, an early idea, or a production that needs the right shape, send it over and we’ll work out what it actually needs.